STRATEGIC BUSINESS PLANNING

INTRODUCTION FOR STRATEGIC BUSINESS PLANNING

Strategic business planning is important for organisation to stay ahead of business environment competition. It provides clarity, direction, and focus for the organisation, improving both management and decision-making processes. A good strategic plan must include an organisation’s values, vision, and mission.

LEARNING OBJECTIVES

On completion of the programme, participants will be able to:-

  • Identify the values that support their company
  • Write a mission statement that explains what the company’s purpose is
  • Complete meaningful SWOT analysis
  • Use tools and techniques to create a strategic plan that directs the organization from the executive to the front line.
  • Develop the appropriate techniques for effective budgeting as part of the planning process
  • Understand the relevant regulations and guidance documents from organizations like ICAO and IATA.
  • Learn ways to implement, evaluate, and review a strategic plan via related tools, such as the strategy map and balanced scorecard
  • Ensure that the strategic plan gather support that can make changes
  • Use presentation options, including infographics and reports

Who should attend

Entrepreneurs, business professionals, or professionals in managerial, senior and junior executive level who does strategic business and finance planning for businesses for multiple businesses.

COURSE CONTENT

Module 1: Building Strategic Business Planning

  • Common business issues that hinders organization from growth
  • Identify value add business activities and reduce value destroying activities
  • Steps in strategic business planning based on framework

Module 2: Strategic Planning Cycle and Processes

Understand the components of essential Business Planning Processes is

  • The Vision Processes is defining the vision
  • Creating Value Statements
  • Define and design mission statements

Module 3: Strategic business analysis tools and techniques for organisation

  • Perform macro and micro business environment analysis using SWOT, Mckinsey
  • Value Framework, Porter Five Forces Model, BCG Matrix, Stakeholder Mapping
  • Perform summary of findings for solution finding/li>

Module 4: Business Analysis for New Strategic Initiatives

  • Utilising tools and techniques like Business Canvas
  • Learning activity: Group presentation using Business Canvas

Module 5: Execution and Monitoring of Strategic Plan

  • Strategy Map – Assigning Roles, Responsibilities and Accountabilities
  • Who Does What and When?
  • Establishing Priorities
  • Problem Solving in Action
  • Monitoring impact of execution via actual versus budget variance analysis report and Balanced Scorecard Approach

Module 6: Application of Business Planning and Strategic

  • Formulate key business strategies, translate into numbers and execution
  • Learning activity: Case study – Group
  • Presentation using infographics and dashboard
  • Debriefing and Self Reflection
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